EMMRC Kolkata began its journey as a modest Audio Visual Research Centre (AVRC) in August 1986 following UGC’s approval of a budgetary support. The basic objective of this endeavour was to complement the efforts of teachers through technology-driven media and reach high-quality educational input to students in resource-poor areas through Countrywide Classroom (CWCR) telecast over Doordarshan National Network. In 1991, AVRC was upgraded to Educational Media Research Centre (EMRC), with more posts, most equipment, and above all more responsibility. EMMRC Kolkata is home to a dedicated group of educational communicators. Ignoring the lure of higher remuneration and greater mobility in the private sector,this group has stayed with EMMRC Kolkata out of a sense of commitment towards educational communication. Thanks to this group, this centre has been acknowledged time and again. EMMRC Kolkata keeps on setting benchmarks for others to emulate.